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What Is BrandStrength & How Do I Get It?

Strengthen the Foundation of Your Business

Check out our upcoming workshops so you can continue to improve your business and the results you get for your customers.

Lori Reeves

Lori Reeves

BrandStrength Founder

Lori has been working with freelancers, solopreneurs, and small businesses for over 10 years. BrandStrength exists because, as a web designer and certified copywriter, she noticed that the foundation of a small business often doesn’t get the attention it deserves. Without a solid foundation, everything built is unstable.

So she started BrandStrength to help small businesses assess their current foundational strength, identify weak areas to strengthen, make a plan for improvement, and follow through with that plan.

Back in 2013 when I was separated from my husband and about to go through a divorce, I decided that I wanted to get into better shape. I knew it would be work, but having a stronger body was important to me. I had lots of friends who talked about entering strength competitions together and I was feeling left out.

Several of them had done a Ragnar (200-mile relay race), another few had done a Tough Mudder (an obstacle course over several miles and with lots of challenging and mud-soaked obstacles), some had run marathons, half-marathons…you name it.

I wanted to be stronger, and I wanted to be able to share those kinds of experiences with my friends. So I made a commitment to myself that I would improve my health and gain more strength.

I started “running” (I put that in quotes because what I call running I’m sure others would call jogging…at best). It was so hard!

I can’t tell you how many times I set out on a run only to start running and find that, for some reason, on that day, I could hardly make it half a mile without feeling like part of me was going to fall off, fall out, or give up.

Without the commitment I’d made to myself to improve my health, I never would have made it through those days. Sometimes I dreaded the run before it happened and sometimes I looked forward to it. But I never actually knew how I’d feel on the run until I started running.

I’ve found that growing strength in a business is a similar story.