Do you feel awkward calling attention to your brand?

BrandStrength helps service-based businesses build a stand-out brand that offers financial security…

without relying on marketing tactics that feel like standing in a spotlight.


Un-Boring-ify Your Brand

As an entrepreneur, you set out to not only make a difference in the world but to have fun doing it.

Here’s a blunt question: How’s that going?

If you’re stressed about growing your business without spending tons on advertising, you need to know how to grow organically. 

BrandStrength is about building a solid brand foundation that makes your brand stand out, attract the right clients, and achieve rave-worthy results for your clients.


A Strong Brand Foundation

Organic growth happens naturally when you are able to attract the right people, convert those people from prospects to customers, and then transform those customers into brand evangelists. Let’s get some of that magic working for you, shall we?



Having an offer as a service provider isn’t enough. Having an offer that is unique, high-value, and irresistible to your dream clients will draw attention and rave reviews.



Your offer could be far and away the best solution for your ideal clients. But if your messaging doesn’t convey that, it doesn’t matter.



Like it or not, prospective clients make judgments about you and your business by looking at your online presence, so an updated, modern, and compelling website is a must.



Without an audience, you don’t have a business. Building a strong audience includes attracting the right people, growing your know-like-trust factor, and distributing content.

Before I worked with Lori, my landing page was not converting visitors into webinar registrants. I don’t think I was properly conveying my message. But after Lori helped me re-work the page, it really shared the message in a way that was effective and it looked so clean.

Dr. Sarah Andreas

Owner, Wise Wood, LLC

Working with Lori to create my sales page was a completely eye-opening experience. I thought I knew exactly what I wanted to say, but Lori helped me dig deeper and deeper into the offer so I could drill down to what my audience actually needs and wants. Just as I thought I couldn’t get any more niched down than I was, Lori pushed me to keep going.

Heather Skelly

Owner, Sweet Paw Dog Training


Strength Training for Your Brand

Whether you want to just start flexing your creativity muscles, isolate one “muscle group” in your biz with a power-hour session, or box jump your way into a full-blown brand workout routine, you can BS your way to more organic business growth with one of the options below.


BrandSchool helps you develop a unique, standout brand for just $27 a month. Weekly actions and monthly live Q&As will help you consistently build your brand and reputation as THE go-to service provider of your kind.


Let’s dig into one brand or marketing asset that you haven’t created or perfected yet so you can not only get it done but knock it out of the park. I want you to confidently break free from the prison rut you’ve been stuck in.


During your 1:1 BrandStrength Intensive, we’ll create a unique, irresistible offering, head-turning messaging, a lead magnet that grows your list with the right people, and a personalized strategy workbook that will help you create new marketing materials in the future.

The BrandStrength

Core Values


Who’s Behind

All This BS

Lori Reeves loves nothing more than strategizing and teaching on the topics of business building and brand strengthening. It’s a topic that she has an insatiable appetite for and will never stop gaining knowledge about. 

When she’s not helping entrepreneurs construct a one-of-a-kind offering that stands out like a flamingo in a flock of seagulls, she’s most likely wearing camo and combat boots, as a 20+ year member of a National Guard band.

She draws on her unique and extended military experience to incorporate the disciplinary cornerstones the military teaches and the softer skills needed to develop, strengthen, and maintain relationships (the primary mission of military bands).  

She’s also a single mom who’s proud to teach her son that anything is possible if you do the work and believe in yourself.

Lori portrait image

Years of Experience

of Clients

Send a Message

I’m terrible at basketball, but I’m a pro at tossing IDEAS around. Reach out so we can play a game of catch with thoughts instead of stinky, orange, rubbery balls.

What BS interests you the most?

14 + 9 =

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