Oct 30, 2023

Mastering Brand Awareness for Solopreneurs: Part 3 of 3

Read time - 4 minutes

Welcome to the final week of our 3-week series on mastering brand awareness as a solopreneur. In the last two weeks, we delved into ensuring the consistent use of your visual brand across all content and expediting content creation without compromising your brand’s essence. This week, we’re focusing on the crucial step of creating the content we discussed earlier.

Getting yourself in front of your audience is paramount for building a connection. My belief is that achieving this involves a combination of long-form and short-form content.

Long-Form Content: This type of content involves going deep into a topic, be it a strategy, concept, or tool. It’s about demonstrating your expertise and dedication to helping your audience. Long-form content doesn’t necessarily have to be lengthy, but it must showcase your skills effectively. This could be in the form of blog posts, LinkedIn articles, videos, podcasts, or newsletters.

Short-Form Content: While long-form content is essential, short-form content plays a vital role in maintaining consistent engagement. It allows you to remain top-of-mind by sharing bite-sized pieces of content frequently. The more you’re in front of your audience, the faster your brand awareness will grow.

So how do you generate enough content ideas? It’s simpler than you might think. Your long-form content should serve as a wellspring of ideas for your short-form content. Your depth of knowledge on the long-form topic should enable you to swiftly derive multiple short-form pieces around it.

Creating Abundant Content from One Idea

Consider the following approaches to create content based on your long-form topic:

  • Share a personal or client experience: Personal anecdotes are relatable and engaging.
  • Introduce a relevant tool or resource: Offer insights into the tools that work for you.
  • Express a unique perspective: Present a viewpoint that challenges conventional wisdom.
  • Compile a list of resources: Provide a comprehensive list of books, tools, or other resources.
  • Discuss the evolving nature of the topic: Shed light on how the topic is changing or has evolved.
  • Make predictions about the future: Offer insights into where the topic might be heading.
  • Incorporate relevant quotes: Use compelling quotes to reinforce your points.
  • Provide concise how-to guides: Break down complex topics into easy-to-follow steps.

The possibilities are endless. You can leverage these ideas to craft an array of engaging content pieces to share with your audience. I personally rely on templates that streamline the creation of short-form content, ensuring a steady flow of diverse content without overwhelming repetition.

With these strategies, you can maintain a varied content schedule that resonates with your audience while effectively bolstering your brand awareness.

If this makes sense to you, but you still feel like you need some help with templates, pulling it all together, or finding the time to write your long-form (or short-form) content, get in touch about joining the Solopreneur Success Club.

I’ve been working on a series of workshops that will help you create your own content creation schedule, come up with lots of long-form content topics, and provide you with lots of templates for creating short-form content.

To find out more and join today, go to ​https://thesolopreneursuccess.club​.

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