Systems For Success

In order for a business to thrive, it has to have many systems working together masterfully. BrandStrength helps you put those in place.

Dreams of a Freelancer

What do you dream about? If you’re like most freelancers, you dream of a business that works for you while you sleep. Of creating a work-life balance that makes sense to YOU.

Of becoming location independent. Of leisurely doing work you love in a beautiful and inspiring space {of your choosing}.

Of confidently tackling every task that needs to be done to keep things running smoothly. Of creating results that change businesses and lives. And breaking that glass ceiling of income potential.

The desk of a calm and successful freelancer

Let’s Slay Those Dream killers

At BrandStrength, we help you avoid the villains that derail your success. What are those villains, you ask?


No Online Presence

You shouldn’t have to pay thousands for a website that you don’t even know how to maintain.


Unstable Foundation

If you rely solely on social media for your online presence, you’re letting someone else decide if you keep your history & audience.


Erratic Schedule

An erratic and unmanaged schedule keeps you feeling overwhelmed and always playing catch-up.


No Differentiation

If you don’t know what will make you stand out, you’ll just be adding to the ever-increasing online noise.


Inconsistent Income

Chasing clients will keep you feeling out of breath. You need a perpetual marketing engine running.


Lack of Confidence

That old quote by Henry Ford rings true – “Whether you think you can or you think you can’t, you’re right.”

It’s Different Here

To many people, freelancing = doing everything alone. But it doesn’t have to be that way. You don’t have to figure it all out by yourself.

Take the shortcut and spend time working on your business in the ways that matter. Stop spinning your wheels, changing direction as often as you change your underwear, and second-guessing yourself.

Plug into a community that supports you, offers templates and quick-start guides, and gives you pep talks and feedback that keep you moving forward toward achieving your dreams.

The Pathway to Success

  • Envision your success 33% 33%
  • Get support, knowledge & tools 66% 66%
  • Put Your New Knowledge & Tools to Work 100% 100%

It’s Time to Put Yourself on the Pathway to Success

Get to know your tour guide

I’m Lori Reeves and I’ve been helping freelancers build their businesses since 2013.

My Qualifications

I’ve been a freelance web designer since 2013, and quickly thereafter realized that I also loved copywriting. In addition to winning awards for my web design, I am a Certified Copywriter through the Ray Edwards International Corporation. Having built a freelance business myself, I know what it’s like to be in the trenches. And how to climb your way out of them.

My Business Dreams

I’ve always felt that I was made to make a difference. At the beginning of my freelance career, I struggled and failed {a lot}. I vowed early on that, once I figured out how to be successful, I was going to share what I had learned with others who had dreams like mine.

I would someday love to turn BrandStrength into a corporation that trains business coaches who help freelancers kill it on the reg.

A Peek into My Personal Life

I’m a single mom to a teenage boy, who is my everything. I love a good karaoke night, laughing until my stomach hurts, and day-dreaming of far-away travels and new adventures (due to a healthy – or maybe unhealthy – dose of wanderlust).

I’m a professional part-time musician and the gig I have has given me the enviable privilege of traveling the world and having experiences my younger self would have never believed were possible.

To say I consider myself and my life blessed is quite possibly the understatement of the century.

Image of Lori Reeves, Founder of BrandStrength

I was having trouble finding my target audience before I met Lori. The advice she gave me was thoughtful, insightful and non-judgmental. She also gave me ideas that will help me connect with my ideal customer later on when I create new content. Freelancers should definitely contact Lori to help them clarify their messaging and reach their prospective clients.

– Megan Tuvlin