Is your brand turning heads as well as it could be?

BrandStrength helps passionate world-changers who are coaches, consultants, or  professional service providers build a strong, life-changing, and profitable brand without having to gain new skills in order to stand out.

Build a Solid Brand That Gets Attention

My $27/month program will help you improve your offerings so they’re high-value, stand out from the crowd, and help you grow confidence in your ability to help your clients get results. Find out more about BrandSchool by clicking the button!


Un-Boring-ify Your Brand

As an entrepreneur, you set out to not only make a difference in the world but to have fun doing it.

Here’s a blunt question: How’s that going?

If you’re stressed about growing your business without spending tons on advertising, you need to know how to grow organically. 

BrandStrength is about building a solid brand foundation that makes your brand stand out, attract the right clients, and achieve rave-worthy results for your clients.


A Strong Brand Foundation

Organic growth happens naturally when you are able to attract the right people, convert those people from prospects to customers, and then transform those customers into brand evangelists. Let’s get some of that magic working for you, shall we?



Having an offer as a service provider isn’t enough. Having an offer that is unique, high-value, and irresistible to your dream clients will draw attention and rave reviews.



Your offer could be far and away the best solution for your ideal clients. But if your messaging doesn’t convey that, it doesn’t matter.



Like it or not, prospective clients make judgments about you and your business by looking at your online presence, so an updated, modern, and compelling website is a must.



Without an audience, you don’t have a business. Building a strong audience includes attracting the right people, growing your know-like-trust factor, and distributing content.

Before I worked with Lori, my landing page was not converting visitors into webinar registrants. I don’t think I was properly conveying my message. But after Lori helped me re-work the page, it really shared the message in a way that was effective and it looked so clean.

Dr. Sarah Andreas

Owner, Wise Wood, LLC

Working with Lori to create my sales page was a completely eye-opening experience. I thought I knew exactly what I wanted to say, but Lori helped me dig deeper and deeper into the offer so I could drill down to what my audience actually needs and wants. Just as I thought I couldn’t get any more niched down than I was, Lori pushed me to keep going.

Heather Skelly

Owner, Sweet Paw Dog Training


Strength Training for Your Brand

Whether you want to just start flexing your creativity muscles, isolate one “muscle group” in your biz with a power-hour session, or box jump your way into a full-blown brand workout routine, you can BS your way to more organic business growth with one of the options below.


BrandSchool helps you develop a unique, standout brand for just $27 a month. Weekly actions and monthly live Q&As will help you consistently build your brand and reputation as THE go-to service provider of your kind.


Let’s dig into one brand or marketing asset that you haven’t created or perfected yet so you can not only get it done but knock it out of the park. I want you to confidently break free from the prison rut you’ve been stuck in.


During your 1:1 BrandStrength Intensive, we’ll create a unique, irresistible offering, head-turning messaging, a lead magnet that grows your list with the right people, and a personalized strategy workbook that will help you create new marketing materials in the future.

Who’s Behind

All This BS

Lori Reeves loves nothing more than dressing up in her favorite Ann Taylor top and sleekest slimming black pant, throwing on a pair of smart heels (you can wear heels even if you’re 5’10”, right??), and talking to a {Zoom} room full of service providers about feeling like badasses in business.

When she’s not helping entrepreneurs construct a one-of-a-kind offering that stands out like a flamingo in a flock of seagulls, she’s most likely wearing camo and combat boots, as a Technical Sergeant in the Air National Guard.

She’s a single mom who started her entrepreneurial journey just as her marriage fell apart. She knows what it’s like to juggle multiple jobs while also building a business that brings passion and fulfillment. And she’s proud to teach her son that anything is possible if you believe in yourself.

Image of Lori Reeves, Founder of BrandStrength

Years of Experience

of Clients

Send a Message

I’m terrible at basketball, but I’m a pro at tossing IDEAS around. Reach out so we can play a game of catch with thoughts instead of stinky, orange, rubbery balls.

What BS interests you the most?

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